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A eading South East Asian bank that offers commercial banking, consumer banking, asset management, and wholesale banking solutions to its customers. The bank is well-known for its wide retail banking network with tens of millions of customer accounts. It is also one of the largest investment banks with a global presence in countries across ASEAN, Asia, and beyond.

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CHALLENGE

Boost user engagement for the website and improve conversions with cross-channel engagement.

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SOLUTION

Lemnisk helped the bank collect first-party website behavior at a user level – based on which the messaging was personalized for each user. Users were targeted with personalized engagements on and off the website through 3 specific channels – Onsite Notification, Web Push Notification, and Programmatic display. Campaigns went live on Personal loan and Credit card products.

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RESULTS

The bank became one of the first banks in the SEA region to orchestrate user experience across multiple channels.

The Metrics

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“Lemnisk has been an intrinsic part of our digital journey. With respect to our marketing vision, Lemnisk’s growth marketing platform was a great fit. They were able to understand our objective and challenges and could deliver value in every step of our digital endeavor.”

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