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Max Bupa offers quality health insurance services through a dedicated team of over 1900 people and its network of 29 offices across 19 cities. It offers individual and family oriented health insurance policies for Indians across all age groups. Over the last 8 years, Max Bupa has introduced many innovative offerings that cater to the evolving health needs of various customer segments.

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CHALLENGE

The main challenges for Max Bupa were to increase ROI on media spends, reduce brand fatigue, and enhance user experience on the website.

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SOLUTION

Lemnisk enabled Max Bupa to capture information at a single user level. Users were targeted with personalized engagements on and off the website through 3 specific channels – Onsite Notification, Web Push Notification and Banner Personalization.

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RESULT

Max Bupa became the first Indian health insurance company to orchestrate hyper-personalized customer experience across marketing channels on and off the website.

The Metrics

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“To take our brand experience a notch higher, we have adopted Lemnisk’s intelligent growth marketing platform, which offers personalization and enhanced customer experience through effective use of artificial intelligence, which in turn helps us reach out to them on their most preferred channels. For customers, a relevant and consistent experience is delivered on channels they prefer and they are not bombarded with ads wherever they go which can trigger brand fatigue. We have seen an extremely encouraging response from potential consumers, with 85% lift in click through rates, and 23% lift in conversions further down the funnel. The platform has enhanced our customer experience significantly, resulting in higher ROI and engagement across channels.”

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