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1523527502-8703782-151x31-coverfox-logo drives down cost-of-acquisition by 75% with quote based personalization

Lemnisk captured 'user level feed' to personalize premium amount, automobile model, image and insurer logo on ad banners for each user

 

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RESULTS

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12%
Increase in unique repeat visitors among total unique visitors on the website
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33%
increase in unique repeat visitor conversion
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RESULTS

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300%
Increase in Lemnisk's contribution to Coverfox website conversions
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34%
In 34% of Lemnisk contributed conversions, the purchase was made in the same session as clicking the ad
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200%
Increase in CTR due to real time personalization of ads
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“We have consistently improved both scale and acquisition costs on their platform. Most importantly, we have been able to jointly push the marketing innovation envelope further, a decisive factor for us as we look to disrupt the Indian online insurance space”
Jaimit Doshi,
Marketing & Sales Head, Coverfox
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“Lemnisk has the unique ability to combine online and offline data at a user level and use them in highly flexible personalization frameworks.

This was key in executing our digital strategy and helped us increase digital conversions on our website as well”
Jahid Ahmed,
Head - Digital Marketing at HDFC Bank